Recognizing Excellence in Sustainable Tourism
On 28 September 2024, Skal Europe proudly held its online Annual General Assembly, where four distinguished awards were presented to individuals who have demonstrated exceptional dedication and leadership in promoting sustainability within the tourism industry. These awards celebrate the innovative efforts, community engagement, and commitment to preserving cultural and natural heritage across Europe. Here’s a recap of the winners and their remarkable achievements:
1. Sustainability: Cultural Heritage – Italy (Skal Roma)
The first award was presented to Ornella Naccari for her outstanding contribution to conserving and revitalizing the cultural heritage of the Venetian territories through her project that combines Shakespearean theatre with immersive tourism experiences. By blending theatre, history, and local traditions, Ornella has created unique and unforgettable journeys that transform tourists into active participants in the rich narratives of cities like Verona, Venice, and Padua. Her Shakespearean Walking Tours and interactive performances have redefined cultural tourism, turning historical sites into living stages and offering an authentic and engaging way to experience Italy’s heritage. This innovative approach has allowed visitors to connect deeply with the region’s culture, making Ornella a true ambassador for sustainable tourism and storytelling.
Interview with Ornella Naccari
2. Sustainability: Community Engagement – Finland
The second award was granted to Heli Karjalainen for her exceptional work in leading the “Give Back to Local Nature” campaign in Salla, East Lapland, Finland. Heli’s initiative brilliantly combines tourism and conservation, creating a powerful model for community engagement in protecting Salla’s unique wilderness. Through this campaign, she has successfully involved tourists, locals, and the broader community in various sustainability efforts, from financial contributions to hands-on restoration activities. Her ability to raise awareness about climate change and biodiversity loss, while encouraging active participation in environmental preservation, has made her an inspiring leader in sustainable tourism. Heli’s dedication to blending tourism with positive environmental action makes her a deserving recipient of this award.
Interview with Heli Karjalainen
3. Sustainability: Sustainable Technology Applied in Rural Environments – Austria
Kommerzialrat Albert Ebner, owner and manager of the “Das Hintersee Hotel and Resort,” was honoured with the third award for his remarkable use of sustainable technology to promote eco-friendly tourism in a rural environment. As a family-owned establishment since 1790, “Das Hintersee Hotel and Resort” has evolved from a small countryside inn into a modern resort that seamlessly integrates renewable energy solutions, such as a woodchip heating system and photovoltaic solar panels. Albert’s commitment to using BWT water purification technology has further minimized the resort’s environmental impact, making it a true model for sustainability. By offering year-round activities such as e-mountain biking and ski touring, Albert has not only preserved the natural beauty of his rural setting but has also set a benchmark for sustainable practices in rural tourism. His dedication to combining tradition with innovative, sustainable technology is a shining example of how rural tourism can thrive while protecting the environment.
4. Sustainability: Sustainable Destinations – Spain (Skal Cadiz)
The final award was presented to Pilar Gómez Reina for her exceptional dedication to promoting sustainable tourism in Cádiz and Andalusia. As an active member of Skål International Cádiz since 2012, Pilar has played a pivotal role in organizing initiatives such as the “Jornada Skalidad y Sostenibilidad” and the “I Foro Internacional de Turismo Skål,” which have elevated Cádiz as a prime example of quality and sustainable tourism. Through her efforts in launching the “Premios Skalidad Turística Cádiz” and the “Premios Andalucía de Turismo Sostenible,” Pilar has not only encouraged responsible practices across Andalusia but also brought international recognition to the region, aligning it with the sustainability goals of Skål International and the UNWTO. Her visionary leadership and commitment to creating an accessible, sustainable model for tourism make her an outstanding recipient of this award.
Interview with Pilar Gomez Reina
These awards not only celebrate the winners’ achievements but also highlight Skal Europe’s commitment to fostering sustainable practices across the tourism sector. Each of these individuals has set a powerful example of how tourism can be a force for positive change, serving as an inspiration for others in the industry to follow.
