TravelExpo 2022 – Palermo

Travelexpo will return in September for the third consecutive year. The XXIV edition of the Global Tourism Exchange, scheduled from 23 to 25 September 2022, will always take place in the metropolitan area of Palermo and will be the point of arrival and departure of an overall relaunch action that concerns both public and private tour operators operating in outgoing and incoming. The usual is the formula and the location of the event which, however, during the year will be supplemented by a series of actions to support marketing and integrated communication, aimed at both trade and consumer.

“A coherent and innovative choice to continue to fight the pandemic on a social and economic level – explains Toti Piscopo, President of Skal Palermo and administrator of Logos srl comunicazione e immagine, the company that organizes the event – but at the same time strategic to face this virus that, even in this year of passion, will continue to mark our agenda. Passion is understood not only as a feeling of suffering but also as intense enthusiasm and desire. Therefore, to support companies, as well as inform them, new commercial, modular and flexible formulas have been envisaged, ideal for stimulating, but also reassuring, the end customer”.

And in fact, Travelexpo will be preceded by a series of non-standardized co-marketing initiatives that will animate targeted appointments for the customer/traveller as well as workshops, seminars, and B2B meetings dedicated to the travel agency market. Another objective is to encourage the lengthening of seasonality, through joint and integrated actions between workshops and talks via the web, modular with respect to the specific needs of institutional bodies and companies, in a logic of strategic co-marketing to obtain a correct relationship between cost and benefits, useful for monitoring and supporting the national market.