Where Tourism, Tradition, and Friendship Meet in Innsbruck
Nestled in the heart of the Austrian Alps, Innsbruck will set the stage for Austrian Skål Day 2025, an event designed to unite Skål members in a celebration of networking, recognition, and cultural exploration. Taking place from June 14-15, 2025, this gathering is more than just a formal assembly—it is an opportunity to experience the essence of Skål: connecting tourism professionals in a spirit of friendship and shared values.
Skål as a Driving Force for Tourism in Austria and Beyond
Tourism in Austria is an ever-evolving industry that blends deep cultural heritage with forward-thinking hospitality. Austrian Skål Day 2025 highlights Skål’s role in shaping tourism excellence through meaningful discussions, awards, and experiences that reflect both tradition and innovation.
At the Delegates Assembly, members will receive first-hand insights from Franz Heffeter, President of Skål Europe, as he presents the latest developments and strategies shaping Skål at the European level. This session is a vital opportunity for attendees to engage in discussions, voice their perspectives, and understand how Skål continues to evolve as a network that benefits both individual members and the broader tourism sector.
Honoring Excellence: The Skål Tourism Quality Award
A significant highlight of the event will be the presentation of the Skål Tourism Quality Award to Prof. KommR Mario Rehulka, Honorary President of Skål International Vienna & Austria and Membre d’Honneur of Skål International.
Prof. Rehulka has been a driving force in Austria’s tourism landscape, championing sustainable growth, professional excellence, and international collaboration. His recognition at Austrian Skål Day is a moment of pride not only for Skål Austria but for the entire European Skål community.
The gala dinner following the award ceremony will not only be an evening of fine dining but also a chance to strengthen international connections, discuss business opportunities, and celebrate Skål’s vision for the future of tourism.
Discovering the Cultural Treasures of Tirol
Skål isn’t just about professional networking—it’s about experiencing the destinations we promote. Austrian Skål Day 2025 will give attendees an immersive look into the rich culture of Tirol, one of Austria’s most historically significant regions.
The Sunday cultural program will take Skål members on a journey through some of Tirol’s most intriguing sites:
- The Höfemuseum Kramsach, an open-air museum showcasing traditional Austrian farmhouses, providing insight into centuries-old rural life in the Alps.
- The “Lustiger Friedhof” (Merry Cemetery) in Kramsach, a unique collection of humorous epitaphs that reflect Austria’s distinctive cultural humor.
- A visit to Rattenberg, Austria’s smallest town, known for its glassmaking craftsmanship and medieval charm.
This blend of history, humor, and hands-on tourism experiences perfectly encapsulates what Skål represents—not just discussing tourism but living it.
Why You Shouldn’t Miss Austrian Skål Day 2025
For Skål members, this event is more than a meeting—it is an opportunity to grow professionally, celebrate achievements, and experience the vibrant culture of Austria. Whether you’re a seasoned Skål leader or a new member, Austrian Skål Day is an event that will expand your network, inspire new ideas, and remind us all why we chose tourism as our passion and profession.
With meaningful discussions, prestigious awards, and unforgettable cultural experiences, Innsbruck 2025 will be a milestone event in the Skål calendar.
Will you be there to experience it firsthand?
